Walk into the project site and get a deep understanding of customer needs”—A visit to the American GMF project

  • Walk into the project site and get a deep understanding of customer needs—A visit to the American GMF project (5)
  • Walk into the project site and get a deep understanding of customer needs—A visit to the American GMF project (4)
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  • Walk into the project site and get a deep understanding of customer needs—A visit to the American GMF project (1)
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As the world’s most developed economy and China’s largest trading partner, the United States has a long tradition of using modular buildings. If you can successfully
enter this market, you can not only achieve good economic benefits, but also will play a huge role in improving the lean management capabilities of the company in order
to meeting the high standard of quality control of American customers.

Due to highly manufacturing costs of local and European, Williams Scottsman, the world’s largest modular building operator headquartered in the United States, is also
actively looking for suppliers from China. After years of investigation, research and comparison, Chengdong stands out from many peers by virtue of its excellent product
development capabilities and good product quality.

The cooperation between Chengdong and WS began from 2014. Up to now, our company has successfully exported nearly a thousand sets of container house to America,
which are widely used in the construction, military, education and energy fields of the United States, and have obtained highly praise from operators and end customers.With the
continuous progress of the project, the number of orders continues to grow steadily, we feel that it is necessary to go to the project site for a field visit to obtain the most
intuitive customer experience and understand customer demands, so as to provide customers with more customized products in the future.

At the end of 2017, Chengdong and his party first visited AS’s headquarters in the beautiful coastal city of “Baltimore” in the northeastern United States.We listened to
the AS management team’s comments on Chengdong’s operations in North America and the problems that occurred during the implementation of previous projects.

We understand that in addition to GMF products, AS also operates trailer products, container transformation products and standard container products in the North
American market. Among them, trailer products are the main force, and the existing stock is 65,000 sets. According to customers, although GMF products currently account
for only a small portion, as GMF is gradually recognized in the North American market, AS plans to increase the proportion of GMF products year by year.

After the meeting, our team visited the Cherry Hill Assembly Center, which is the nearest to the headquarters.Although the size of the Cherry Hill Assembly Center is not large,
we are still impressed by the reasonable layout of the workshop and the efficient assembly efficiency.

Through this visit, we learned that GMF products are currently in the primary promotion stage in the United States, which are essentially different from those popular
in the US market. However, we believe that as GMF products continue to mature, the recognition in the US market will be highly increased, and the potential market will also grow larger.